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Trains & Trolleys The Eye For Innovation: Personalized Rapid Transit?
Apr 30, 2007 – By Robert M. Price

Personalized Rapid Transit? Sounds almost too good to be true, doesn't it? It combines hassle free and speedy transit from point A to point B, without being bound to scheduled timetable and jammed in with a crowd of others. It's travel on your own timetable. Sounds more like having your own private highway!

A recent article, “Beyond the Stage Coach,” (The Economist Technology Quarterly 3/10/07) says such a thing may be close to reality. Well, at least to some degree. Actually, however, the article is a poignant lesson in the hurdles facing those who want to make commercial reality of their innovations, i.e., get people to buy it and use it.

Martin Lawson is the driving force behind Advanced Transport Systems (ATS) whose goal is to give public transport it's biggest conceptual overhaul since the era of the stagecoach. PRT still involves stations, but they are smaller and never as closely spaced as in traditional systems.

Instead of big vehicles, passengers board small driverless pods for one to four people. These pods travel along narrow tracks or elevated rails. The stations do not lie on a main line, but on bypasses and access lines. In theory, at least, the system is capable of handling more people at lower costs than conventional systems such as light rail or bus systems. The pods operate not on a fixed schedule, but on demand.

As the article points out PRT has been around as an idea for more than forty years. All the classic obstacles to adoption of an innovative idea are in this story. So too are classic cost overruns in their implementation. But with improved new technologies available in engineering and in computing, Dr. Lawson argues that “things are different now.” BAD, the firm that operates Heathrow Airport, is apparently a believer. It has not only ordered a PRT system to carry passengers from the airport’s new terminal to surrounding parking lots, it has also made a minority investment in ATS. There are other supports and experiments as well.

There are also plenty of skeptics. The European Commission has studied four possible proposals. It concluded according to The Economist, “that hesitant local authorities are the only significant obstacles.” Once again as I pointed out in a previous note, innovation in which we live is our biggest challenge and our biggest opportunity.

Courtesy The Eye For Innovation, Innovative Insights from Robert Price, Former CEO of Control Data Corporation.


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