Last week I was riding through the bustling streets of Bangalore when my
colleague made a provocative statement: "I think the Tata Nano is
going to be a flop." It was a strong statement coming from an
Innosighter. After all, we have been talking about the disruptive potential
of the "people's car" — priced as low as $2,000 — for
years. "But look around," I said. "That family will surely
flock to an affordable car that projects social status and provides a safe,
comfortable ride."
