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IHS iSuppli Teardown Analysis to Examine the Electronics in the 2011 Ford EDGE
Nov 2, 2011 – Brian York, iSuppli
The complete analysis will offer a detailed breakdown of the electronic modules in the engine, infotainment, cabin and body, including such modules as Ford’s noted SYNC communications and entertainment system. The Edge vehicle dissection will include an exhaustive bill of materials, accompanied by interactive cost tables and multiple summary analysis tabs—all of which will provide buyers of the teardown report with the maximum flexibility in order to review and utilize the valuable data being disclosed.
“We’re thrilled to offer this groundbreaking, industry-first analysis that showcases the renowned IHS prowess in teardowns,” said Brian York, senior program and operations manager, cost benchmarking for IHS. “With this teardown analysis, those who purchase our report will understand more clearly the key components and suppliers behind the Ford Edge, including designs from a technical perspective, detailed component count and costs underlying specific product features of this highly successful SUV.”
The teardown analysis features a summary list of the engine and cabin modules of the Edge, including the powertrain control, ABS, parking aid, tire-pressure monitoring system, blind spot information system, driver seat door button and switch cluster panel, power seat controller and body control. The report also will analyze the Edge’s infotainment system, including modules like SYNC, accessory protocol interface, front controls interface, audio control, instrument panel cluster, GPS, AM/FM satellite receiver and the media hub.
While the IHS iSuppli Teardown Analysis Service has provided detailed breakdowns of vehicle infotainment and other intricate automotive mechanisms in the past, the Ford Edge effort represents the first full-scale analysis by IHS—and also by the entire market research industry—of a vehicle’s electromechanical apparatus and other key components, York noted.
Other deliverables to buyers of the IHS iSuppli Teardown Analysis of the Ford Edge are an executive summary that highlights key facts and figures of the vehicle, as well as major high-level takeaways that help readers grasp significant insights immediately based on a quick perusal of the report.
Also among the deliverables will be the complete bill of materials covering every component from each system, including detailed market prices and roll-up summaries. The teardown report will include a photo analysis that reveals views of major components such as devices, displays and printed circuit boards; annotated photos showing major components; die photos and markings of the integrated circuits; and annotated digital photos of all subassemblies, including part numbers and information on suppliers.
The information delivered by the IHS teardown effort can be of significant value to any number of stakeholders, including original equipment and component manufacturers, service providers, as well as teams engaged in market research, competitive intelligence, strategic product marketing, design and purchasing.
The Edge, classified as a midsize crossover, was the most successful SUV made by Ford in September, according to published reports, selling 11,680 vehicles during the period and trumping even the company’s other bestselling trucks like the Explorer and Escape. Production began in 2006 with a 2007 model, and the car has received several honors over the years.
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